|By Robert Cohen Executive Director|
Scrubbing Up for Truth in Advertising
At last! A dairy industry advertisement accurately reflecting the true outcome of a lifetime of milk and cheese consumption. Take note of the three x-rays. You do not need a degree in osteopathic medicine to note that actress Sarah Chalke has a badly deteriorated hip joint, and is in need of immediate hip replacement surgery. This makes sense, of course. Nations consuming the most milk and dairy products have the highest rates of crippling osteoporosis. Cardiovascular problems? All three hearts are diseased and shriveled up! Maybe its because these are all x-rays of cadavers! Poetic justice in the dairy industry message. Sex change operations, anyone? These are all female skeletons. Zack Braff and Donald Adeosun Faison seem to be doing quite well from the estrogen and progesterone normally found in a glass of cow's milk. Full body x-rays? These three members of the cast of Scrubs have been exposed to more radiation than has been discovered in all of Saddam's non-existant nuke program. In their original press release, dairy spin doctors wrote: "Doctors agree that osteoporosis is nothing to joke about - just ask actors Zach Braff, Sarah Chalke and Donald Faison of the hit NBC medical comedy series "Scrubs." The three stars "scrubbed in" to wear the famous 'stache' for an upcoming ad to prescribe milk for women who are not getting enough calcium." Here's what the American Journal of Epidemiology reported (vol. 139) in 1994: "Consumption of dairy products, particularly at age 20 years, were associated with an increased risk of hip fractures...metabolism of dietary protein causes increased urinary excretion of calcium." The dairy industry uses phony television doctors to tell you that bone growth is dependent upon calcium obtained from milk and cheese. Nothing could be further from the truth, according to Neal Barnard, M.D., founder of the Physician's Committee for Responsible Medicine. In December of 1999, Dr. Barnard wrote: "What appears to be important in bone metabolism is not calcium intake, but calcium balance. The loss of bone integrity among many post menopausal white women probably results from genetics and from diet and lifestyle factors. Research shows that calcium losses are increased by the use of animal protein, salt, caffeine, and tobacco, and by physical inactivity." The largest medical study in American history (the 14-year Harvard study of 78,000 women, American Journal of Public Health 1997;87) reported: "There is no significant association between teenaged milk consumption and the risk of adult fractures. Data indicate that frequent milk consumption and higher dietary calcium intakes in middle aged women do not provide protection against hip or forearm fractures...women consuming greater amounts of calcium from dairy foods had significantly increased risks of hip fractures, while no increase in fracture risk was observed for the same levels of calcium from nondairy sources."
Robert Cohen, author of: MILK A-Z
Executive Director (firstname.lastname@example.org)
Dairy Education Board
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