By Robert Cohen Executive Director Text Only


Heroin users "get lost" after injecting chemically processed
poppy juice into their veins. Homer reported that Ulysses
"got lost" during his odyssey after being lured into a
gentle sleep caused by opiates.

When Dorothy laid down in a poppy field in the Wizard of Oz,
she fell into a very deep sleep. She followed a yellow brick
road into a sleepy world of marmalade skies, cellophane
flowers and marshmallow pies.

Opiates are narcotics, and they produce intense feelings of
pleasure followed by a calm drowsy feeling. Opiates are

Smokers of opiated hashish gently lose their way into
narcotically-induced dreamlike states (no, not Colorodo or

The most wholesome cow's milk from organically raised
bovines naturally contains a powerful opiate in the morphine
family called casomorphin. Concentrated milk products
(cheese, ice cream, and milk chocolate) contain concentrated
quantities of these addictive narcotics.

Now, you too can "get lost" by consuming America's most
delicious legal opiate, Reese's Peanut Butter Cups.

Hershey Foods is about to launch a new advertising campaign
giving their best-selling bite-sized snack a new slogan:

"Get Lost in a Reese's"

Hersehy's will spend $10 million to promote their chocolate
high to children. Who is their target group? Hershey's

"Young males are among the biggest eaters of candy, and
Reese's is no exception."

One ad portrays a growling dog that bites a young man in the
leg. The boy feels no pain because he is munching on a
Reese's. A second ad shows a kid whose pants get caught in
an escalator, oblivious to the fact that he is about to be
stripped to his underwear.

What causes the drug-induced chocolate "high?"

Could it be morphine, an opiate? Do chocolate manufacturers
know that their product contains drugs?

Let's examine milk chocolate. The three major ingredients of
milk chocolate are, in order of abundance, sugar, milk, and

Florida researcher, Robert Cade, M.D., has identified a milk
protein, casomorphin, as the probable cause of attention
deficit disorder. Dr. Cade found Beta-casomorphin-7 in high
concentrations in the blood and urine of patients with
either schizophrenia or autism.

Eighty percent of cow's milk protein is casein. After eating
milk chocolate, casein breaks down in the stomach to produce
a peptide opiate, casomorphine.

Visit and find the dairy connection:

"Exorphins appear to produce...lack of awareness of events,
anti-social behavior, and decreased verbal skills. Many of
these behaviors are similar to those noted on chronic heroin
addiction. Studies by Karl Riechelt indicate a very strong
association between certain autistic behaviors and ingestion
of dairy..."

Government statistics suggest that America is home to 64
million nicotine addicts (cigarette smokers), 18 million
alcoholics, 12 million marijuana smokers, and 2.3 million
opiate and cocaine users. Opiates in chocolate have not yet
made their top ten drug list, but make no mistake about it,
folks. Drugs work, and milk is physiologically addictive.
Nature's way is to include chemical messengers that make
nursing pleasurable. That same mechanism is what also makes
weaning so difficult. Most American adults have never been
weaned from the addictive effects of milk.

Get lost with milk chocolate? Hersehy's relies upon addicted
children to generate increased candy sales. So, "Get lost"
with milk chocolate and satisfy a physiological addiction to
casomorphin. Are you a chocolate junkie? Get Lost with

Robert Cohen author of:   MILK A-Z
Executive Director (
Dairy Education Board

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