Copyright: The Dairy Education Board Text Only

BEHOLD! The power of cheese!

      The American Dairy Association has a new marketing campaign that may one day replace their successful milk mustache campaign. The Dairy Education Board welcomes the opportunity to reveal the secret powers of concentrated milk.

HOW MUCH CHEESE DO AMERICAN'S EAT?

      In 1970, the dairy industry produced 2.2 billion pounds of cheese. The population of the United States was 203 million, which translates to 10.8 pounds of cheese per person. By 1990, America's population had grown to 248 million, but Americans were eating more cheese, 6 billion pounds worth! That's an average of 24 pounds per person. In 1994, according to the USDA, the average American consumed 27.7 pounds of cheese. America's rate of cheese consumption is skyrocketing. As we approach the new millennium, America's per-capita cheese consumption will break the 30-pound per person level.

OUR NEW CAMPAIGN

BEHOLD THE POWER OF PUS

Constipated by Camembert? Sickened by Swiss? Phlegmed by port wine cheddar?

You do not have to consult Inspector Gadget or Lieutenant Columbo to solve the mystery of cheese. By the time you add up the clues in this column, you'll solve a major crime and be knighted and made an honorary member of Scotland Yard.

GOT PUS?

      The Food and Drug Administration (FDA) allows 750 million pus cells in every liter of milk (about two pounds). In Europe, regulators allow 400 million pus cells per liter. France and Italy are known for their magnificent cheeses. Perhaps that's their secret: Less pus!

Since it takes 10 pounds of milk to make one pound of cheese, a pound of cheese can contain up to 7.5 billion pus cells. If your American cheese is sliced so that there are 16 slices to a pound, that single slice of American or Swiss can contain over 468 million pus cells.

Got Provolone? Got pus!

BEHOLD THE POWER OF GLUE

      Eighty percent of milk protein consists of casein, a tenacious glue. Casein is the glue that is used to hold a label to a bottle of beer. Try to scrape off one of those labels, then consider the effects of casein in your body. Casein is the glue that holds together wood in furniture. Behold the power of glue and behold the power of horrible bowel movements.

Casein is a foreign protein and your body reacts to its presence by creating an antibody. That antibody-antigen reaction creates histamines. Anti-histamines (like Benadryl) are used to counter the effects of histamines. Mucus and phlegm are produced as a result of cheese consumption.

Mucus congests internal body organs. Mucus creates phlegm. The average American lives his or her life with a gallon of mucus clogging the kidney, spleen, pancreas, tracheal-bronchial tree, lungs, thymus, etc.

Imagine not eating cheese or any other dairy product for just six days. An internal fog will lift from your body as the mucus leaves. Eat just one slice of pizza on day seven, and twelve to fifteen hours later, the mucus will return.

Got Gorgonzola? Got glue!

BEHOLD THE POWER OF PHONY STUDIES

      In the name of science, the dairy industry sponsors studies in which people drink milk. These laboratory subjects then answer surveys about what the insides of their mouths feel like. Biased dairy scientists then conclude that milk and dairy products cause no mucus.

BEHOLD THE POWER OF AUTOPSY

      Florence Griffith Joyner (FLO-JO) had undigested cheese in her stomach fifteen hours after eating pizza. Her internal organs were acutely congested with mucus and her neck revealed finger marks from where she tried to choke herself, gasping for breath. Behold the power of a killer.

Got Mozzarella? Got mucus! Got mortuaries?

BEHOLD THE POWER OF HORMONES

      Every sip of milk has 59 different powerful hormones. Which ones do you want your little girls to take? Estrogen, progesterone or prolactin?

In her lifetime, as a little girl becomes a big girl, then a mature woman, she will produce the total equivalent of one tablespoon of estrogen. Hormones work on a nanomolecular lever, which means that it takes a billionth of a gram to produce a powerful biological effect.

The average American now consumes nearly thirty pounds of cheese each year. That product contains concentrated hormones. One pound of cheese can contain ten times the amount of hormones as one pound of milk. Nursing cows were never supposed to pass on cheese to their calves. They were, however, designed to pass on hormones, lactoferrins, and immunoglobulins in liquid milk to their infants.

Got Romano? Got raging hormones!

See http://www.notmilk.com/deb/072698.html on hormones.


BEHOLD THE POWER OF ANTIBIOTICS

      Got American cheese? Got antibiotics. Consumers Union and the Wall Street Journal tested milk samples in the New York metropolitan area and found the presence of 52 different antibiotics. Eat ice cream, yogurt, and cheese toppings, and you're also consuming antibiotics. Cows are fed chicken feces as supplemental protein. The droppings are baked and sanitized but the heat process does not destroy the hormones in chicken feed.

Got Parmesan? Got penicillin!

BEHOLD THE POWER OF BACTERIA

      In February of 1999, the Land of Lakes Company recalled nearly four hundred thousand cases of cheese products from supermarkets in every one of America's 50 states. Cheese makes a remarkable culture medium for bacteria, which stay alive for up to six months. This year's recall was due to listeria. Eat listeria and it can take up to 45 days for you to get sick. Would you make the connection?

Cheeses can also contain mycobacterium paratuberculosis which causes diarrhea and irritable bowel syndrome. Forty million Americans are so affected.

Got Colby? Got colds!
Got Danish cheese? Got diarrhea!
Got Brie? Got bad bowels!

BEHOLD! The power of cheese!


Robert Cohen author of:   MILK - The Deadly Poison
(201-871-5871)
Executive Director
Dairy Education Board
http://www.notmilk.com



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