|Copyright: The Anti Dairy Coalition|
= TRUE FICTION!
Got milk ads appear everywhere and shape America's societal values. They modify and define acceptable behavior, posing role models who promote milk by promoting sex. It doesn't look so bad from the outside. After all, it's just a magazine. It's called TEEN PEOPLE and the cover features ten of America's sexiest teenage idols. There's Will Smith and Jennifer Aniston, Brad Pitt and Cameron Diaz. Ben Affleck joins Brandy, and Adam Sandler's photo sits atop Mariah Carey's. Leonardo is there, of course, and so is Ryan Phillippe. The cover advertises feature stories, like: "Celebs confess their most embarrassing high school moments," and "Find out who was a jock, a brain, a cheerleader, a drama nut and more." Who could resist such a lure? Not my daughters. They paid $3.99 for this 80 page special published by TIME, Inc. MY CHILDREN'S PLEASURE BECAME MY NIGHTMARE "Dad, look at this!" "What happened, Jen?" She handed me the magazine. I took it out of her hands and had that sinking feeling of doom and despair. I turned the pages. One milkstache advertisement after another. STATUTORY RAPE SELLS Twenty-five offensive full-page ads in all. The inside front cover showed the Back Street Boys and the inside back cover featured Joshua Jackson, the actor whose Dawson's Creek high school sophomore character had sex with his teacher, and now boasts of "impressing older women." SEX SELLS Britney Spears smiles, with her belly exposed and her legs in the air. Jennifer Love Hewitt beams, a very fair amount of sensual flesh exposed. Sixteen-year-old Leanne Rimes poses seductively, telling us that she sings songs about broken hearts. Wrestler Steve Austin poses with a bare chest, muscles rippling. Tyra Banks leers seductively at the camera, the top button of her pants undone. Does anybody notice? Got sex? Daisy Fuentes makes no mistake. She asks, "Girls, let's talk about the 'F' word." A healthy amount of Daisy's cleavage appeals to teens, with curves in places where many girls don't have places. Body parts are obviously aroused, particularly a point that is seemingly well made. Rebecca Stamos has a beautiful body, make no mistake about it. She stands in Times Square and the skimpiest of bathing suits (or is she wearing underwear?), leaving nothing to the imagination. IT'S ALL ABOUT SEX Our values have changed. I'd never thought that I would say this, having gone to college in the height of America's sexual revolution. Free love? Free sex? Yeah, we were free, and love was in, but there is a complete disrespect for sex and relationships today. Who shapes our values? The people who sell milk. THE BACK COVER There's Austin Powers, "The Spy Who Shagged Me." Shag is a word used to describe Power's sexual conquests. Shagging is the act of copulation. He lays on a couch, tongue in cheek, bathrobe barely covering the fact that his "mojo is working overtime." This is the message that my teenaged daughters receive, and I am not at all pleased. Offensive? To the max!
Robert Cohen, author of: MILK A-Z
Executive Director (firstname.lastname@example.org)
Dairy Education Board
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